Mullum Minerals creates simple mineral essentials that restore the nervous system, replenish the body at a cellular level, and help you come back to yourself, every day..
About Us.
Not complicated.
Not overwhelming.
Not another thing to keep up with.
Just consistent, effective nourishment that fits into real life.
Our formulations are designed to support nervous system regulation, cellular replenishment, better sleep, and deeply nourished skin through simple daily ritual.
We prioritise:
• Simplicity over excess
• Efficacy over trends
• Integrity over noise
• Ritual that integrates into real life
Make Mineral Therapy part of your daily ritual.
Modern life asks a lot of our bodies.We move quickly, We hold stres, We sleep lightly, We push through depletion, until over time, we forget what it feels like to be truly rested, deeply connected, and supported from within.
MULLUM MINERALS EXISTS to gently guide you back. Back to your Body, your rhythm, and the quiet signals that tell you what you need.
Live Well. Be Well.
OUR VISION is a return to a more natural rhythm, where we move in deeper trust and relationship with the Earth, recognising the power of simple, effective minerals, and allowing mineral therapy to become an intuitive foundation for health, well-being and self~care.
Our Philosophy.
When the nervous system is supported, the body can rest, repair, and restore.
Every product in our range from MgCl2 topicals to mineral therapy soaks, teas, and children’s support is created with this in mind.
We prioritise:
* Simplicity + Purity over excess.
* Efficacy over trend.
* Integrity over noise.
* Ritual that integrates, rather than overwhelms.
Our products are everyday essentials with a quiet apothecary soul. They are designed to live on your bedside table, in your bathroom, and within your family’s daily routine.
Care should not be reserved for rare moments.
It should be woven into your life.
Of the Earth - To the Body.
Mullum
Minerals.
Mullum Minerals was founded by Alice Roberts in Mullumbimby, NSW in 2022, shaped by a deep respect for the land, the body, and the role of minerals in restoring balance.
From the beginning, Mullum Minerals has been grounded in source. Pure, ancient minerals. Simple formulations. A commitment to quality and integrity, with magnesium drawn from the Zechstein seabed, untouched by modern pollutants and rich in essential trace elements.
At its core, Mullum Minerals has always been about returning to what is fundamental. Supporting the body through what is clean, effective, and deeply aligned with nature.
In 2026, the brand was passed into new hands, marking a new chapter in its evolution.
The foundation remains unchanged. The same purity, the same respect for source, the same simplicity in formulation. What is emerging now is an expansion of vision.
A deeper focus on daily ritual and on supporting the nervous system in a world that asks so much of it.
Mullum Minerals is evolving into a more integrated approach to wellbeing. One that considers the whole system, the body, the mind, and the rhythms that support balance over time. There is a growing intention to expand the offering, bringing in a wider spectrum of supportive products that work together to calm, restore, and regulate.
We honour Alice for laying the foundation of this work, and carry it forward with deep reverence and gratitude.
A note from Kimberley
I stepped into this work with a deep respect for what had already been created.
What I feel most strongly is the importance of making care simple. Something you return to every day without overthinking it.
Mineral therapy offers that. A way to support the body with just a few essential elements, used consistently.
This next phase of Mullum Minerals is about building on that foundation. Expanding the offering in a way that supports not just the body, but the nervous system, the pace of life, and the need for moments of pause.
To create products that work together. That support sleep, recovery, calm, and everyday wellbeing, and to remind you that your body responds to small, consistent acts of care.
If you’ve been feeling depleted, overstretched, or disconnected, you are not alone. You are likely under-supported.
Mullum Minerals is here to support you.
Quietly. Consistently. Every day.
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